Businesses grow faster than their identity. The logo, the name, the deck, the website — they were right for who you were three years ago. We rebuild the brand to fit the company you are now, so the market sees what you already know about yourself.
"A rebrand isn't decoration. It's the moment the outside finally catches up to the inside."
Each is a discrete service. Most rebrands draw on several — we scope to the situation, not a package.
Naming, logo, colour, type, and the full visual system — the marks and rules that make a company recognisable everywhere it appears. Built to hold up across a signboard, an invoice, and a phone screen.
→A full repositioning for companies that have outgrown their old identity — merged, pivoted, scaled, or moved upmarket. We realign name, look, and message to the business as it actually operates today, and manage the change without losing the equity you've built.
→The words before the visuals — what the business stands for, who it serves, and why it wins. Positioning, tone of voice, tagline, and the core messages that every page, pitch, and post can run on.
→The brand made operational: templates, decks, profiles, packaging, signage, and a usage guide so the identity stays consistent no matter who's producing the next file. Design that the team can keep running after we hand it over.
→Website, landing pages, and social surfaces designed as the public face of the new identity — the place most people will meet the brand first. Built to look right and read clearly on the screens that matter.
→A rebrand is a sequence, not a reveal. We start by understanding the business — not by opening a sketchbook. The design is the last third of the work, not the first.
Interviews, audit, and a clear read of where the brand is — and where it no longer fits.
Positioning, audience, and the strategic brief everything downstream answers to.
Identity, system, and collateral — explored, narrowed, and refined to one direction.
Final files, guidelines, and the assets the team needs to put it to work.
We stay through rollout, so the new brand is applied consistently — not abandoned at handover.
From a focused refresh to a full brand system. Scope and investment are confirmed after the first conversation.
For a brand that's fundamentally right but looking tired. A focused tune-up of the existing identity.
Includes:
· Logo refinement & cleanup
· Updated colour & type
· Refreshed core templates
· Short usage one-pager
[PLACEHOLDER: Pricing — to confirm with Michael]
For a business that has outgrown its identity. New positioning, new look, managed change — end to end.
Includes:
· Discovery & positioning
· Naming review (if needed)
· New logo & visual identity
· Brand story & messaging
· Core collateral suite
[PLACEHOLDER: Pricing — to confirm with Michael]
For a company that needs the brand to run at scale. The full identity plus the system and digital presence to operate it.
Includes:
· Everything in Full Rebrand
· Complete design system & guidelines
· Digital / web presence design
· Extended collateral & templates
· Rollout stewardship
[PLACEHOLDER: Pricing — to confirm with Michael]
Not sure which fits? The first conversation sorts that out.
Enquire About TiersA selection of identity, rebrand, and design work.
P1 Thailand's brand and design work is led by Supisaranee K. ("Mimi"), who runs each engagement from first conversation to final rollout — bringing the strategy and the craft into the same hands.
[PLACEHOLDER: Bio — to supply. Mimi's background, experience, notable work, and any credentials. 2–4 sentences in P1's voice.]
For rebranding and design enquiries, write to Mimi directly.
[email protected]